Thursday, 27 August 2015

Varamahalakshmi Alamkara Contest
May the Goddess ‪#‎Varalakshmi‬ bless us with health, wealth & prosperity,We bring to you 
After the puja click a picture of the goddess / decoration and upload it on your facebook (www.facebook.com/myalamkara) timeline.
Do not forget to tag us on  ‪#‎Alamkara‬ ‪#‎Varamahalakshmi‬
Win a hamper from Alamkara along with a Lakshmi Gold Coin
Contest ends 8th Sept and Winners will be announced on 9th Sept


Friday, 21 August 2015

Varamahalakshmi Festival Package Kit

Celebrate this year's Varamahalakshmi Vratha/ Vratham/ Vrath with Alamkara's Festival Kit - Make UR Decorations Divine..
Call or WhatsApp us +919743677725 or Write to us alamkaraindia@gmail.com. U can also check our website www.alamkara.in 

Buy your Varamahalakshmi Festival Package Kit

Premium - 5,400/- Includes 12 items 
Regular - 3,000/- Includes 12 items
Includes Shipping too (India Only)

Detailed list of the items are mentioned below
Premium Kit Includes :                                                           


Varamahalakshmi Mask
Saree Stand (Green/Red)
Single Arch Stand
Banana Stem Stand
Carnation Garland
Antique Kalasa Red Rangoli
Antique Heart shaped Diya Base
Jasmine Buds Jada
Aarti Plate with Pasupu kumkum bowls
CD/ Book
Tilakam
Lakshmi kasu haara

 
Regular Kit Includes :

Varamahalakshmi Mask
Varamahalakshmi Stand
Banana Stem Stand
Plain White Dindu
Gold Beads Red Flower Rangoli
Red Kundan Motifs Diya Base
Jasmine Buds Jada
Aarti Plate
CD/ Book
Mango Pasupu Kumkum Box
Tilakam
Lakshmi kasu haara


Thursday, 20 August 2015

Varamahalakshmi Vratha / Vratham / Puja

About the Vratham, How did it Originate ?

Varalakshmi Vrata is a festival to propitiate the goddess Lakshmi, the consort of Vishnu, one of the Hindu Trinity. Varalakshmi is one who grants boons (Varam). It is an important pooja performed by many married women in South India and Maharashtra. The Hindu festival is celebrated on the Second Friday or the Friday before full moon day -Poornima in the month of Śravaā (Sawan in hindi) which corresponds to the English months of August- September.

This pooja can be done with no restriction to caste or creed. To this day many women observe this traditional festival praying Varamahalakshmi for her blesses in form wealth and well being of their family.

Vishnu is also called Ashta Lakshmi Padhi which is equivalent to saying that he is the asylum for the eight-Lakshmis or forces. Eight forces or energies are recognised and they are known as Siri (Wealth), Bhu (Earth), Sarasvathi (learning), Prithvi (also Earth), Keerthi (Fame), Shanthi (Peace), Santhushti(Pleasure) and Pushti(Strength). Each one of these forces is called a Lakshmi and all the eight forces are called the Ashta Lakshmis or the eight Lakshmis of the Hindus. 

This Festival is also called as Varalakshmi Vratham, Varamahalakshmi Vratham, Lakshmi Vratham / Vratha


Worshipping Goddess Lakshmi on Varalakshmi Vrata day is equivalent to worshipping Ashta lakshmi

The importance of Varalakshmi Puja is mentioned in the Skanda Purana. It is believed that importance of Varalakshmi Puja was narrated to Goddess Parvati by Lord Shiva. Goddess Parvati wanted to know about a Vrata that is highly beneficial to a woman, which will help her lead a happy and prosperous life on earth. Lord Shiva then mentioned about the Varamahalakshmi Vratam.
According to a legend, In the kingdom of Magadha of yore, there lived a Brahmin woman called Charumathi in a town named Kundina. The prosperous town was the home of Charumathi and her husband. Impressed by her devotion to her family, Goddess Mahalakshmi appeared in her dream and asked her to worship Vara-Lakshmi (Vara = boon, Lakshmi = goddess of wealth) and seek to fulfill her wishes. Varalakshmi is yet another form of Lord Vishnu's consort, Lakshmi, the goddess of wealth. The prayer/worship was prescribed to be offered on the Friday of Sravana month preceding the night of full moon.
When Charumathi explained her dream to her family, she found them encouraging her to perform the pooja. Many other women of the village joined her in performing the pooja in a traditional way and offered many sweet dishes to the Goddess Varalakshmi.

How to perform puja:
The Vratha is as follows. 
Early in the morning women after taking bath, make a rangoli on the place where the kalasha is placed.
Next is the preparation of the ‘kalasham or kalash.’ A bronze or silver pot is selected and is cleaned thoroughly and a swastika symbol is drawn and is smeared with sandalwood paste. The kalasham pot is filled with raw rice or water, coins, a single whole lime, five different kinds of leaves, and beetle nut. The items used to fill the kalasham vary from region to region and includes turmeric, comb, mirror, small black bangles and black beads.
The kalasham up to the neck is sometimes covered with a cloth and mango leaves are placed on the mouth of the kalasham.

Finally, a coconut smeared with turmeric is used to close the mouth of the kalasham. To this coconut, an image of Goddess Lakshmi is fixed or the image of Lakshmi is drawn using turmeric powder. Now the kalasham symbolically represents Goddess Lakshmi.

The kalasham is usually placed on a bed of rice.

First Lord Ganesha is worshipped. Then begins the Varalakshmi Puja. The puja consists of singing slokas dedicated to Goddess Lakshmi like the Lakshmi Sahasranamam. Naivedyam is offered. Arati is performed 

The raksha is worshiped for a second time and tied to the right hand of the woman. Articles are given as charity to sumangalis (married woman).

Thamboolam – betel leaf, areca nut and slaked lime – is offered to women in the locality and in the evening an arati is offered.

The next day, that is on Saturday, after taking a bath the kalasham is dismantled and the water in the kalasham is sprinkled in the house. If rice is used then it is mixed with rice in the house.

There are no hard and fast rules in performing the Varalakshmi Puja and you can be flexible on the puja items. Even a simple prayer will please Goddess Lakshmi.


Requirements for Varamahalakshmi Puja

This is only a general list of things required. The puja requirements vary from region to region.
  • Picture or image or idol of Maha Lakshmi.
  • Kalash pot for Purna Kumbha – clay or silver.
  • Lamps, bells, agarbathis – usual puja articles.
  • Usual decorations for puja.
  • Cotton dress for the idol or garlands
  • A piece of blouse to cover the idol.
  • Threads or Saradu
  • Mirror
  • Bananas
  • Locally available fruits
  • Dhruva grass
  • Fragrant leaves
  • Betel leaves
  • Betel nuts
  • Banana leaf with tip or a tray

References:

Wednesday, 12 August 2015

Products of Alamkara

Keeping in mind the main goal behind this venture that’s to encourage homemakers to become entrepreneurs in their free time, all the products here at ALAMKARA are handmade and homemade by these specialized craftswoman. Also all our products can be used differently, depending on the creativity of our customers.

HANDMADE FLOWERS 

All these flowers are made from different types of fabric. They are used for decoration of Idols and home.

TYPES
  • Single flower
  • Creepers
  • Dindu –tying of flowers
  • Garlands 














Our name Alamkara is a Sanskrit word meaning ornamentation and decoration.

The verb Alam- Kara literally translates to “doing enough” embellishments on the body to enhance its appearance is ALAMKARA.

Alamkara is a step towards making our traditional Indian designs available to global customers. We believe that there are many talented Woman hidden in every household waiting to pour their creativity and craftsmanship to create something beautiful. Hence we have created an opportunity for them to showcase their talent and earn through this startup for home accessories. This being said, Alamkara is an online exhibit of home décor ranging from beautiful Rangoli to floral arrangements.  We also offer a wide variety of hand crafted ornaments which can be used in domestic, religious or courtly settings.

OUR INSPIRATION
We, at Alamkara.com, are confident that today’s homemakers are tomorrow’s entrepreneurs. This was inspired by our current government’s initiative of MAKE IN INDIA. We took a leap towards entrepreneurship, aiming for a greater good which will reshape the lives of many homemakers in India into successful individuals.

WHY US

If you think that your home lacks a few soulfully crafted pieces, then you will love Alamkara. We have a broad selection of decoration items which provides enhanced shopping experience. Eliminating the middlemen, we connect a bridge between the consumers and the craftswoman. We not only empower the Woman but also preserve our Indian culture, vibrancy, tradition and colors. This is a one stop shop for all decorative accessories which cannot be found elsewhere.